Research

Pool industry data for operators who care about numbers.

Pool counts, business counts, market size, growth rates, and the structural data points that matter for operators making real decisions.

2026 headline numbers

8.8M

Residential pools (US)

2026 estimate

125K+

Pool service businesses

Most under 10 employees

4-6%

Industry growth

Year over year

$15-20B

Card volume processed

Annual industry total

Methodology

How this data is sourced

Pooly research blends US Census Bureau data (NAICS code 561730), APSP and AQUA Magazine industry reports, operator survey data collected through our beta program, and publicly available financial filings from publicly traded pool industry participants. Where exact numbers are not available, we publish ranges and call out the assumption.

Numbers are rounded and approximate. For any specific operational decision (sale, acquisition, market expansion), validate against your own books and your local market.